Christopher & Banks Marketing Analyst - CRM & Email in Plymouth, Minnesota
Christopher & Banks is looking for a Marketing Analyst - CRM & Email for our Corporate Office in Plymouth, MN.
The Marketing Analyst (CRM & Email) is responsible for email campaign execution as well as providing reporting and analysis/insights that inform optimization opportunities.
How you will spend your time...
Responsible for email marketing campaign deployment (heavily focused on customer segmentation and contact strategy), ensuring campaigns are executed timely and accurately.
Coordinates content, scheduling, deployment, and reporting for email campaigns across several customer segments.
Creates email proofs, builds and segments user lists that align with the campaign goals, and creates and manages testing strategies.
Proofreads for clarity, grammar, and spelling, and performs quality assurance.
Reports on, analyzes and summarizes campaign results and overall list performance with clear and easy-to-understand reports/dashboards.
Develops data-driven recommendations on how to improve the productivity of targeting and contact frequency across channels.
Participates in other special projects within the Marketing department including direct mail, phone lists for events and ad-hoc reports and requests.
Occasionally assist with coding emails.
Assist with research of industry statistics, trends and competitive information.
What you will need to be successful....
Education: Bachelor’s degree in Marketing or related field or equivalent experience
Minimum 3 years of experience in online marketing and operations
Experience with customer analytics and segmentation and A/B testing (e.g., subject lines, copy, creative assets, promotions, etc.)
Experience working with email service providers (Bronto preferred)
HTML/CSS experience preferred
Ability to build and code emails preferred
Excellent analytical and critical-thinking skills, including the ability to efficiently monitor and report on campaign performance, creating actionable recommendations
Ability to organize and manage multiple projects with high attention to detail
Proficient in Microsoft Office Suite with advanced skills in Excel
Ability to interact cross-functionally and with third party vendors
Always in style, your career at Christopher & Banks....
When Gil Braun opened the first Braun’s Fashions in Minneapolis, Minn., in 1956, he opened it with “her” in mind: local women who were full of life and wisdom, confident in their beliefs and in search of styles that made them feel fabulous at a price they would love. That spirit continued when Braun’s Fashions opened its first stores under the Christopher & Banks banner in 2000. The same year, the company introduced CJ Banks, opening 20 stores designed to meet the need for sizes 14-24 in the underserved women’s apparel market.