Christopher & Banks Digital Media Manager in Plymouth, Minnesota
Christopher & Banks is looking for a Digital Media Manager for our Corporate Office in Plymouth, MN.
The Digital Media Manager is responsible for managing and executing digital media campaigns spanning paid search, social, digital video display, affiliate marketing, and SEO/local SEO programs in collaboration with relevant agencies and partners.
How you will spend your time...
Manage and execute paid media plans across search, social, digital video display, affiliates, and SEO/local SEO, working closely with relevant agency/media partners.
Own internal reporting and performance and budget tracking: measure media spend and campaign effectiveness against financial and/or customer goals, monitor trends for anomalies, and communicate results, budget optimization and A/B testing opportunities to key stakeholders in regular business review meetings and ad hoc as needed.
Manage creative and promotional planning files and trackers to ensure media alignment with enterprise marketing and promotional strategies and accurate promotional messaging/ad copy, start/end dates and landing pages.
Collaborate with Creative team to ensure promotional and evergreen advertising assets (e.g. quantity, formats, ad types, and copy) are aligned with creative best practices.
What you will need to be successful....
Education: Bachelor’s degree in Marketing or related field
Minimum 5 years of experience in digital paid media (retail industry preferred)
Experience with multiple areas of digital media including paid search, social, display, digital videos and affiliate marketing
Advanced Excel experience
Experience working at or with a digital marketing agency is a plus
Adobe experience preferred
Demonstrated ability as a team player working across various cross-functional teams
Organized and detail-oriented with strong follow-through and a sense of urgency
Proven ability to work independently with excellent project management skills while balancing multiple projects
Understanding of customer segmentation capabilities and media campaign development targeting specific retention, reactivation and acquisition objectives
Strong analytical, communication (written and verbal), and problem-solving skills
Always in style, your career at Christopher & Banks....
When Gil Braun opened the first Braun’s Fashions in Minneapolis, Minn., in 1956, he opened it with “her” in mind: local women who were full of life and wisdom, confident in their beliefs and in search of styles that made them feel fabulous at a price they would love. That spirit continued when Braun’s Fashions opened its first stores under the Christopher & Banks banner in 2000. The same year, the company introduced CJ Banks, opening 20 stores designed to meet the need for sizes 14-24 in the underserved women’s apparel market.
Today, Christopher & Banks operates almost 500 stores nationally, and still focuses on putting “her” first, providing our customers with style, value and service that help her look fabulous and feel amazing, every day and for life’s special moments. Missy, women’s and petite sizes are available in stores and online for our customers’ convenience. Please read more about us at www.Christopherandbanks.com.
Job Location US-MN-Plymouth